Google Business is an excellent free Google service for small local businesses. It enables a company owner to offer useful information straight from Google, which helps an enterprise appear highly in local search results for brand and non brand queries. With Google Places, a company’s website is listed in Google’s local search results. Every time a user searches for a keyword, the company’s website is one of the first few results shown. If someone searches for a local business, Google will use this as a reference point to find relevant websites.
Google Places provides the ability for a business owner or manager to easily manage and monitor activity within their listing. A business owner can add photos to their profile to make it more personal and show off their unique qualities. They can also upload videos to demonstrate what they do best. They can also manage all aspects of their account through a single dashboard. This means they can check each category, sub category, search engines, and tags all at once.
To create a new listing on Google, a company simply clicks the “Create Page” button at the bottom of the screen. The next step is to choose a name for the new listing. A name is important because it ties in with the type of business and helps customers locate it. Once a company chooses a good name, they are able to begin adding content.
The third step is to upload any content. If a company plans to add images or videos, they will need to upload these before the end of the day. Google has an upload button on each listing. A business name should always be included in the title so it can be found quickly by users searching for similar products. For images, the uploading process is a very simple one. Google will prompt a user to upload an image before they are allowed to post a new one.
The fourth step is to answer commonly asked questions. Google has a set of frequently asked questions as part of its marketing strategy to help provide the best possible experience to its users. For local businesses, one of the most commonly asked questions involves the availability of business listings. Because my business listings are not highly visible on the first page of Google, I want to make sure I am active in answering any questions my customers may have.
The fifth step is to give people easy access to my business listing. My knowledge panel provides customers with a quick way to find me. When a person finds my business in the knowledge panel, they can click on the link and be taken to my homepage. From my homepage, they can find information on my company, my contact information, and multiple locations where my business exists. To make this process easier, I have integrated my contact information into my URL.
Finally, the last step in making my business easy to find is to go ahead and build up a brand. With my URL, my contact information, and my multiple locations, I am making it clear that I am more than just a one-stop shop. By building up a brand, my customers will be able to easily identify who I am, what my business does, and how they can get in touch with me.
As you can see, there are many steps involved in starting up and operating my local business. I hope these five steps to give you something to think about as you begin your local business listings. If you need more help or advice with my local business, I’m more than happy to work with you!
